Here’s my definition of GOOD Marketing:- A well thought through strategic approach to marketing planning combined with consistent follow through action on that strategic planAND THEN…..Regular analysis of results in order to progressively improve the “current best thinking” on the business’s marketing. The MARKETING OBJECTIVE being to drive the growth of PROFITABLE SALES. My Strong BeliefMarketing spend MUST be an INVESTMENT not an EXPENSE. Accordingly, […]
Wisdom From Jay Abraham
A couple of evenings ago I was watching a short Jay Abraham video. Watching Jay’s videos is a fairly frequent activity for me. I rate Jay’s advice on business strategy and marketing as “ as good as it gets “. Here are a few takeaways from that short video that I thought I would share with you :- Maximising business performance involves geometric layering of […]
Who Will Buy a Baby Boomer’s Business ?
As the Baby Boomer generation moves into their retirement years we are seeing the supply of small businesses for sale far exceeding the demand ( potential buyers )…………..an imbalance between supply and demand that will last for the next 10 to 15 years. THE “ BUSINESS SALE ISSUE “ IN OVERVIEW Many small business owners will have given little thought to planning the sale of […]
Most Businesses Are Too Small
Here’s something that we strongly believe – Most independent businesses are too small !!! *Too small to allow the owner to work ON the business rather than IN the business *Too small to give the owner the lifestyle he/she desires *Too small to allow the owner to transform his/her personal wealth over the next few years *Too small to attract and afford quality management to […]
Retirement Sales – Supply and Demand
It has been well documented that as the Baby Boomer generation of business owners seek to sell their businesses and retire the SUPPLY of businesses available for sale is increasingly outweighing the DEMAND from serious potential buyers…….a situation that is predicted to only worsen in the coming decade. In such a challenging ” sale ” environment it is no surprise to note that generally it […]
A Game Changer for Ambitious SMEs
I believe that the ” Agglomeration ” business model can be a game changer for ambitious independent business owners seeking to release the true value locked up in their companies. The Singapore based private equity company The Unity Group has an interesting take on this business model. Indeed Jeremy Harbour and Callum Laing are considered by many to be the original brains behind the ” […]
It Takes Longer Than You’d Think
From the Desk of Jim Moore……………….. Often when I’m talking to business owners coming towards retirement they talk of ” selling my business and retiring “…..almost as if when the point in time comes when they decide to retire a buyer with adequate funds will simply turn up on their doorstep. The reality for many business owners is very different :- *.Some business owners still […]
Ambitious Business Owners – Take Your Business to a Higher Level
I have a quoted PLC client who is eager to talk to ambitious independent business owners. It will be appreciated that both business continuity and the size of a business are very important factors for this client when it is considering an acquisition. To join the PLC directly a prospective acquisition needs to have pre tax net profits of at least £250,000 p.a. Here is […]